This approach of displaying simple and straightforward results has grown DuckDuckGo to an average of 44 million direct queries per day as of August 2019, according to DuckDuckGo Traffic. This places heavy emphasis on returning the most relevant results rather than the most amount of results. It claims to derive its search results from over 400 individual sources including other search engines and crowdsourced sites meaning it relies on them to index websites. To fill this desire for a privacy-oriented online experience, DuckDuckGo has built a platform that doesn’t store IP addresses or user information to populate their results or place advertisements. By showing all users the same data rather than providing personalized search results and ads, the platform strives to “set a new standard of trust online.” While the platform can’t compete with the likes of its competitors, as more and more users are worried about protecting personal information and opting out of online tracking, it’s a platform that marketers should keep an eye on.
DuckDuckGo is a rapidly growing search engine that differentiates itself by emphasizing user privacy and security.
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